Our Greatest Investment: The Ones Who Outlive Us

We all chase the deal of a lifetime, the perfect flip, the big ROI. But let’s get real—none of it matters if we’re bankrupting the future that’s already staring up at us, sticky hands and wide eyes, asking, “What’s next?”

Our kids. They’re not just our legacy—they’re the only thing we’ll ever leave behind that truly matters. You want to talk about investments? Fine. Let’s talk.

You think a 13% cap rate on a project is good? Try the returns on teaching a kid integrity. The dividends of time spent showing them how to work hard, not just for a paycheck, but for a purpose. You wanna leave them something? Leave them resilience. Leave them a fire in their gut to do better than we ever could.

Because let’s be honest, we’ve got it backward. We pour into houses, businesses, and accounts, but when was the last time we poured into the little humans we’re supposed to be building? You can flip a house in 6 months, but a kid? That’s a slow burn—a lifelong development project. And if you think you can half-ass that job, let me tell you, there’s no refinancing bad parenting.

So here’s the deal, raw and unpolished: your kids are watching. They see where you spend your time, where your energy goes. Don’t fool yourself into thinking they don’t know when they’re getting the scraps. And if you’re not showing them what it means to invest in what matters, then you’re teaching them to chase the same empty wins.

Money fades. Markets shift. But the way you raise a child? That echoes. It becomes their foundation, their blueprint. It’s the real ROI—the return on intention, on involvement, on love.

So yeah, go chase your dreams, build your empire. But don’t forget the ones who’ll inherit it. Because at the end of the day, the best investment you’ll ever make isn’t in property, it’s in people. And the greatest people you'll ever grow are the ones who share your last name.