Look at those names for a second: Coldwell Banker. Century 21. Sotheby’s. Corcoran. Better Homes and Gardens. ERA.

Some of the biggest brands to ever exist in real estate. For decades, people believed those logos were the industry.

But here’s the uncomfortable truth most don’t want to say out loud… all of them just got bundled and sold off for $1.6 billion. With debt attached.

Now let me ask you, if the “icons” of real estate can’t stand on their own, what does that mean for the smaller players who try to mimic them?

It means the brand power of yesterday doesn’t create trust today. Consumers have changed. They don’t care about flashy signs or what logo is on the business card. They care about results, clarity, and confidence that they’re making the right decision.

And this is why you need someone like me in your corner. Because the old models are collapsing under their own weight. The future isn’t about selling a logo. It’s about being leaner, smarter, and consumer-first.

The ones who adapt will thrive. The ones who don’t will be bought, merged, or forgotten.

Which side of that story do you want to be on?
Let’s talk!