The Market’s Talking. Are You Listening?

Norton Rose Fulbright Tower just crossed 50% occupied downtown. That might not sound like much, but here’s why it matters: people are coming back to offices, but only to the good ones. The shiny, efficient, amenity-heavy towers built for the post-COVID world.

That tells you everything. The demand isn’t dead. It’s just picky. Class A spaces are filling up, while the older, tired buildings sit there bleeding out.

For investors, that’s the whole game right now. You either own something people actually want to lease, or you’re holding an anchor. There’s no middle ground anymore. And it doesn’t matter if it’s office parks, storage, multi-family, or an RV park.

This is exactly where ROI gets made. Reposition the asset. Fix the stuff that’s quietly killing returns. Align it with what tenants are actually chasing today. That’s how you go from limping along to locking in cashflow.

It’s not about waiting for the market to “recover.” It’s already showing you where the money’s flowing. The only question is: are you positioned to catch it, or are you watching it pass you by?